Workflow Revolution - From Design-First to Code-First
Dave Hoffer
Explore the 'Code-First' approach: leverage AI tools, blur discipline lines, and elevate designers to strategic roles for robust and unique designs.
Feb 6, 2026 · 6m 14s BACK TO HOME
DESIGNING
Discover design principles, user experience insights, and creative approaches to product design.
Spectral Thinking - Rejecting Binary AI Narratives
Dave Hoffer
Adopt spectral thinking in AI: align AI strategies with specific business needs, foster inter-disciplinary collaboration, and navigate AI hype responsibly
Feb 6, 2026 · 7m 21sKeeping Humans Essential - Craft, Transparency, and Spectral Possibility
Dave Hoffer
Integrate AI with careful design: Prioritize brand individuality, leverage human creativity, champion transparency, and deepen AI model understanding
Feb 6, 2026 · 6m 17sThe Product Manager Revolution: From Mockups to Functional Code
James LePage
Collapse review cycles: let PMs prove feasibility with V0 in minutes, then iterate with engineering on what’s production‑ready.
Sep 29, 2025 · 0m 20sFrom Static Interfaces to Infinite Personalization
Oji Udezu
Move beyond forms: build conversational interfaces that understand messy input and adapt flows to each user.
Sep 29, 2025 · 0m 19sThe Waterfall Paradox: Speed Through Detailed Planning
Chris Rickard
Detailed specs accelerate delivery: invest more up front so AI halves build time and avoids costly misalignment.
Sep 29, 2025 · 0m 16sThe Irreplaceable Facilitator: Why Workshops Resist Automation
Gillian Salerno-Rebic and Maria Burke
Keep humans in the room: use AI for synthesis and logistics, but rely on facilitators for deep questions and emotional insight.
Sep 29, 2025 · 0m 24sThe Visual Design Barrier: Where Expertise Still Trumps AI
Gillian Salerno-Rebic and Maria Burke
Where AI helps and where it doesn’t in design: use models for ideation and variations, but rely on human taste for final decisions when quality bars are high.
Sep 29, 2025 · 0m 23sThe High-Value Interaction Shift: More Time for What Matters
Gillian Salerno-Rebic and Maria Burke
Reinvest saved time: shift AI efficiencies into deeper collaboration, richer workshops, and more meaningful client touchpoints.
Sep 29, 2025 · 0m 18sFrom Guessing to Simulating: 80% Accuracy in Customer Insights
Gillian Salerno-Rebic and Maria Burke
Validate your best guesses: use AI simulation to predict customer reactions with ~80% accuracy before you commit to a direction.
Sep 29, 2025 · 0m 23sThe Analog Foundation Paradox: Why Manual Skills Matter More in the AI Era
Gillian Salerno-Rebic and Maria Burke
Build better judgment: train with analog methods (notes, paper prototypes) so you can evaluate and steer AI output with a sharper critical eye.
Sep 29, 2025 · 0m 26sAI as the Unbiased Screener: Removing Human Preference from Recruitment
Gillian Salerno-Rebic and Maria Burke
Screen participants fairly and fast: let AI shortlist by criteria to reduce bias, then apply expert judgment on the final selection.
Sep 29, 2025 · 0m 20sGemini's Contained Environment: The Research Analysis Game-Changer
Gillian Salerno-Rebic and Maria Burke
Do research without hallucinations: use Gemini Notebook LM to constrain sources, cite correctly, and keep client insights trustworthy.
Sep 29, 2025 · 0m 20sThe Analog Advantage: Why Manual Experience Creates AI Mastery
Gillian Salerno-Rebic and Maria Burke
Leverage analog foundations: use manual craft to judge quality, guide AI output, and know what should not be automated.
Sep 29, 2025 · 6m 25s